I turn audiences
into business.
I build and manage the commercial relationships behind creator businesses, from sponsorships and outbound to partnerships, negotiations and closing.
WORK WITH ME →Currently managing brand partnerships for Scott D. Clary / Success Story Podcast.
You shouldn't have to become a salesperson because you built an audience.
Creating is already the job.
Then comes the second one.
Finding brands. Pitching. Following up. Pricing. Negotiating. Closing. Renewing.
That's my job.
I work on the commercial side of creator businesses, building the relationships, opportunities and deals that turn attention into revenue.
For creators, that means building revenue around the audience they've already earned.
For businesses, that can mean finding the right creator audiences to grow through.
I don't just look for deals.
I look for where audience meets opportunity.
Sometimes that's a traditional sponsorship.
Sometimes it's a brand deal, a recurring campaign, a paid partnership, a paid appearance or another commercial opportunity around a creator platform.
Sometimes it's a business looking for the right creator, podcast, newsletter or audience to grow through.
Every opportunity is different.
My job is to understand what's being sold, understand who should care, and build the commercial relationship between them.
From opportunity to revenue.
I handle the commercial process behind partnerships, from identifying the right opportunity to building the conversation, negotiating the deal and growing the relationship.
Find
I identify brands, businesses, creators and commercial opportunities where there is a genuine fit between the audience and what's being sold.
Pitch
I find the right people and build the conversation around why the opportunity makes commercial sense for both sides.
Price
I help determine what the opportunity should cost based on the audience, format, deliverables, rights and value involved.
Negotiate
Rates. Deliverables. Usage. Exclusivity. Timelines. Add-ons. Partnership terms. I handle the back and forth.
Close
I move the conversation toward an actual agreement and keep the commercial details from getting lost along the way.
Grow
I look for renewals, larger partnerships and ways to turn the right relationships into recurring revenue.
Scott D. Clary
Host of Success Story Podcast
4M+ audience across platforms
I currently run brand partnerships for Scott and Success Story Podcast.
I handle the commercial side of the show, from finding and pitching opportunities to negotiating and closing sponsorships, paid guests and other partnerships.
Ana Calin
Creator
81K+ Substack subscribers
Ana was the first creator I worked with on the revenue side of a creator business.
My work focused on building a pipeline of potential sponsors around her niche, identifying relevant brands and commercial opportunities that made sense for the audience she had already built.
Before you can close the right brand deal, you need the right brands in the pipeline.
That experience taught me an early lesson I still use today: creator revenue starts with fit. The opportunity has to make sense for the audience before pricing or negotiation even enters the conversation.
VISIT ANA CALIN ↗
Emily Dunlop
LinkedIn Creator & Founder
The Authority Academy
I worked on the client acquisition side of Emily's creator business.
I managed her outreach inbox and pitched prospective clients, handling conversations with the goal of moving the right people toward a discovery call.
The opportunity wasn't a sponsorship. The product was her expertise.
Different revenue model. Same underlying job: understand what's being sold, find the right buyer and move the conversation forward.
VISIT EMILY DUNLOP ↗An audience isn't a revenue strategy.
You can have 10,000 followers.
Or 1,000,000.
Neither number tells me what your business should earn.
What matters is who is paying attention, why they trust you, what you've built around that attention and whether the right buyer understands why any of it matters.
That's the part I work on.
I don't manage content.
I don't sell follower growth.
I don't promise every pitch becomes a deal.
I work on the commercial side of attention. Who should pay for it, who should have access to it and how the right relationship turns into revenue.
I work on the commercial side of the creator economy.
My work is fractional and hands-on. I step into the revenue and partnership side of the business and take ownership of the commercial work that needs to happen.
Fractional Creator Revenue Management
You build the audience. I handle the commercial side.
I work directly inside established creator businesses to build and manage sponsorships, brand partnerships and other revenue opportunities around the audience they've already built.
Best suited to established creators, podcasts, newsletters and media businesses with an audience that already has commercial value.
TALK TO ME →Creator Partnerships & Strategic Outbound
Find the audiences your buyers already trust.
I work with businesses exploring growth through creators, podcasts, newsletters and other audience-led partnerships.
Rather than treating creators as a list of influencers, I look for audiences where there is a genuine commercial overlap between who's paying attention and who the business needs to reach.
Best suited to businesses whose customers already spend time inside creator-led audiences and communities.
TALK TO ME →